The Future of Membership

The NCVO has just released the Third Sector Foresight report “What will membership be like in 5 years time?“. The report identifies major drivers that will impact membership organisation over the next 5 years and beyond:

  • changing sources of identity
  • changing attitudes to money and consumerism
  • increasing availability of free information
  • the rise of the social web
  • changing expectations of participation
  • the commodification of membership
  • There are some interesting pointers to how these challenge current models of membership, suggested next steps and a case study.

    It provides a useful starting point for thinking strategically about the impact of the drivers on membership models, engagement … and business and IT changes.

    See also - the blog by Katherine Hudson, one of the authors and member of the NCVO Third Sector Foresight team.

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