Donation Usability: Increasing Online Giving
Charities wishing to increase online donations will find website usability guru Jakob Nielsen’s article on Donation Usability very useful and informative.
The key points are:
Need a clear statement of what the charity is about and how donations are used
Poor usability kills donations
Good links to the user’s local group for the charity (with consistent look) are important
Online donation accounts for 10% and is rising
A full report with detailed guidelines is also available for download for $99. Other reports of theirs I’ve read have been good value.
Tags: charity, donation, guidelines, online giving, usability
This entry was posted
on Monday, March 30th, 2009 at 8:19 pm and is filed under Posted by Alex McLachlan.
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